Sugar Bert Boxing Promotions announces a powerhouse partnership with three titans in the boxing world: the World Boxing Council (WBC), National Boxing Association (NBA) and Raynelo Management & Nelsons Promotions. This unique collaboration aims to strengthen the dynamics of boxing in this renewed age of the sport.
“This type of partnership has really never been done before,” said Bert “Sugar Bert” Wells, president of Sugar Bert Boxing Promotions (SBBP). “Teaming up with the World Boxing Council and the National Boxing Association now connects us to the largest boxing body and the largest professional boxing organization out there. This will ramp up support and visibility for all SBBP activities supporting amateur boxers as well as help to bridge the gap between the two worlds of amateur and professional boxing.” Wells also helms the annual Sugar Bert Boxing Title Belt National Championship Series, which attracts thousands of amateur boxers from throughout the U.S. and Caribbean each year to tournaments designed to sharpen their skills, expose them to Olympic-style boxing, and compete for prizes, rankings, and titles.
Jill Diamond, a board member and international secretary of the WBC, said the 55-year-old organization is proud to be a sponsor of amateur boxing in this new partnership. “It was Jóse Sulaiman’s dream to help the youth of the world live better lives,” she said, referring to the former legendary longtime president of the WBC, one of boxing’s four major governing bodies. “The principles boxing teaches us helps them do this,” Diamond added.
WBC and NBA support will be evident at the upcoming Columbus, Ga. qualifier for the 3rd Annual Sugar Bert Boxing Title Belt National Championship. The qualifier will be held Sept. 8-9 at the Columbus Convention & Trade Center. “In Columbus, we will have WBC medals and patches to hand to the boxers who register online and come into the event. The first 50 boxers who register online receive a WBC t-shirt at check-in,” Wells said. The championship is slated for Nov. 16-18 at the Park Inn in Orlando, Florida.
The partnership was brokered by Nelson Lopez Jr. of Raynelo Management & Nelsons Promotions, a Florida-based father and son combination of worldwide boxing marketing and promotions. Lopez believes the new partnership with SBBP is a groundbreaking way to connect the amateur and professional arenas of boxing, providing more opportunities for rookie fighters. “It will expose them to people who can get them to that next level in their boxing careers, giving them the tools and education needed to step up to the challenges that come with becoming professional athletes,” he said.
Wells agrees. “This partnership will bring WBC and NBA world champions to our events. By doing so, our youth will have the opportunity to be mentored by these professional boxers,” he said.
For more information on Sugar Bert Boxing Promotions or the 3rd Annual Sugar Bert Boxing Title Belt National Championship, visit www.sugarbertboxing.com or call (770) 833-7888.