By William Mackay: As many advertisers already know if you tell the customers that you have an item that won’t be continued it often has an effect of customers rushing to purchase the product while they can. WBA heavyweight champion David Haye (25-1, 23 KO’s) is saying that his next fight against IBF/WBO heavyweight champion Wladimir Klitschko could be the last fight of Haye’s career unless he wins the fight and WBC heavyweight champion Vitali Klitschko rushes to fight Haye before he turns 31 in October.

The Klitschkos think Haye is full of hot air about his retirement – at least in terms of it being a long term retirement. Haye might retire for six to nine months with the nice payday he’ll be getting, win or lose, against Wladimir. But few boxing fans expect Haye to stick to any retirement with more money to be made. It doesn’t even matter if Haye gets blown out by Wladimir on July 2nd.

Haye can make a bundle fighting pretty much anyone in the UK and the fight will sell incredibly well on Sky pay per view. The fans will continue to back Haye in droves even if he gets starched by Wladimir in the 1st. This isn’t lost on Haye. He can always go back to fighting the John Ruiz’s and the Audley Harrison type heavyweights that he’s fought since moving up to the heavyweight division in 2008.

Is Haye using his retirement squawking just to get bigger interest in his Wladimir fight? If so, that’s so sad that he would do that. The fight doesn’t need to be artificially pumped up by Haye making boxing fans feel that this could be the end for him. I don’t know if Haye has thought of this or not but when you have a fighter talking about wanting to retire at such and such date, it gives the impression that they’re not really into the sport for love of it and instead are just trying to make as much money while they can and then scurry away. If Haye wants to retire, he should be quiet about it and not mention it all the time to make fans think they got to see him while they can. Fans are going to see the fight anyway without Haye talking about his upcoming retirement.