By Shaun Ayres: Boxing fans are always the first to complain about certain fighters taking what is perceived to be an easy fight. For example, you will often see in forums everyone complaining about Deontay Wilder, Kell Brook, Amir Khan, Adrien Broner, Saul “Canelo” Alvarez, Gennady Golovkin, Sergey Kovalev and so on taking an easy fight against a lesser opponent. The harsh reality is, most of these fighters are built up by their respective promoters to give them an extremely marketable looking record without ever really testing themselves. This is especially true of Deontay Wilder and Kell Brook. Their respective records are only impressive on paper and the closer one scrutinizes their opponents it becomes painfully obvious that their record is mediocre at best.
So I suppose the question is, why do they build their fighters up without testing them in their first 20 to 30 fights? Well there are two short answers here: Firstly, promoters see this as low risk but high reward.