Canelo Alvarez and the business of boxing

Image: Canelo Alvarez and the business of boxingBy Isaac Marin: This past Cinco de Mayo weekend, WBC middleweight champion Saul “Canelo” Alvarez (47-1-1, 33 KOs) inserted the finishing touches to a scripted bout with Amir Khan (31-4, 19 KOs) by way of knockout in the sixth round. The perceived mismatch is now being rumored to have brought in a little under 600,000 pay per view buys on HBO.

What many boxing experts are considering as positive numbers, many fans are deeming 600,000 pay per view buys as a failure for the fight. Thanks to the numbers that Floyd Mayweather and Manny Pacquiao have generated in the past, anything under 1 million buys for someone who is considered as a up and comer or a super star is going to be scrutinized for not being able to hit that mark.

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