Today, the UK’s leading male grooming brand, Lynx, launched its latest film featuring ambassador and Heavyweight Boxing Champion of the World, Anthony Joshua OBE. The film aims to encourage men to celebrate who they are and to be their best and most confident selves, no matter what, and by doing so becoming part of the ‘Lynx Gold Brotherhood’ community.
https://youtu.be/mfdxxuaOI_8
Set in an industrial workshop – a world far removed from the boxers’ usual surroundings – AJ is seen creating bespoke gold belts and stamping them with the Brotherhood seal of approval, before sending them out to the guys he admires for simply being themselves with conviction.
The film has been created to inspire all men to be proud of having ‘gold’ in them and being worthy of recognition, whoever they are; from the gamer who’s confident enough to take on any challenge, the skateboarder who isn’t afraid to get back up (despite his many knockdowns) and the guy that doesn’t shy away from covering his meal in the hottest sauce.
Commenting on the film, Antony Joshua OBE said: “I love being part of the latest Lynx film and to showcase what the Lynx Gold Brotherhood stands for. I’m a big believer in encouraging everyone to celebrate their individual selves, whoever they may be.”
Jamie Brooks, Lynx UK Brand Manager, commented: “Our Lynx Gold range is designed to instil confidence in guys across the UK – we hope our latest film will give men assurance to take on anything that is thrown at them. We’re delighted to be working with AJ again and, as ever, he’s a wonderful inspiration to young men across the UK.”
Lynx and AJ are inviting fans to join the Lynx Gold Brotherhood to be in with a chance to win incredible AJ prizes, including a training session with AJ, tickets to his fight and signed merchandise via lynxgoldbrotherhood .com
The Lynx Brotherhood film will be appearing in Cinemas and on TV and VOD from the beginning of September andwill be followed by the launch of a Lynx Anthony Joshua’s limited-edition Gold grooming range, available in stores nationwide from 17th September.