Juan Marquez Reveals PPV boosting strategy for Bradley fight
By Miguel Alejandro Lopez: Juan Manuel Marquez is set to fight Timothy Bradley at the Thomas and Mack Center on the tentative date of October 12, 2013. The Mexican warrior has recently knocked out Manny Pacquiao, but claims he has moved on from Pacquiao and has no plans of fighting his Filipino rival ever again.
According to a recent statement by Juan Manuel Marquez, no money can replace the feeling of knocking out Pacquiao. However, should this be the words of someone who has really moved on? The statement was unwarranted and unsolicited, and it is now obvious that JMM has an ulterior motive for throwing a verbal jab at Pacquiao (who has been silently performing political duties in the Philippine).
What is JMM’s ulterior motive for mentioning Pacquiao again? Simple. He is hoping to somehow boost the PPV sales for his upcoming fight against Bradley.
It looks painfully obvious that Marquez is an awesome boxing technician, but boosting PPV is really not his turf. By throwing verbal jabs at Pacquiao, he is really turning off a lot of possible watchers, especially that everyone knows that he is simply using Pacquiao’s name to sell his upcoming fight with Bradley (which Arum projected to generate an average of 200k buys, or lower).
Add the fact that Marquez fights in a passive, sniper mode style, and the formula for a PPV box office dud is complete.
Bob Arum should put out a contract to Bradley and Marquez prohibiting them from using the name of Pacquiao to sell their fight. It is really bad for the sport, plus it shows how needy Marquez really is (although he claims he doesn’t need Pacquiao).
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