By Daniel Larson: With Manny Pacquiao’s star dimming after one of the most brutal knockouts in recent memory at the hands of Juan Manuel Marquez, and Mayweather desiring to retire at thirty-eight, we are left to ponder who will carry the sport financially and be compelling enough to peak the imagination of the casual fan. In Golden Boy’s ideal world Adrien Broner will seamlessly transition into Mayweather’s image and mold and hopefully capture the hearts of his existing fan base. Similarly Top Rank must be hoping for a comparable transition with Nonito Donaire as he ascends through the weight classes as Pacquiao did before him. Unfortunately for those two fighters there is no active Oscar De La Hoya in the sport of boxing.
Out of the Mayweather, and Pacquiao, De La Hoya may be the only one of the three that truly resonated as a crossover star on his own merit. In his prime he carried a following that sometimes resembled an Enrique Iglesias tour rather than a fight promotion; however, it was that sensationalism that he brought, along with his Olympic pedigree that made him a perennial heavy hitter when it came to pay per view numbers.