As I’ve perused the many various boxing websites on the net, I’ve noticed that many of them are strangely silent about the super middleweight unification bout between undefeated World Boxing Organization champion Joe Calzaghe (43-0, 32 KOs) and World Boxing Association/World Boxing Council Super middleweight champion Mikkel Kessler (39-0, 29 KOs) which takes place this Saturday night. While it does appear that the fight is hugely popular in England and Denmark, many of the American boxing sites seem to have little to say about the fight aside from an article or two. Even the major cable networks, Showtime, for example, have had very commercials advertising the fight.
Sure, they’ll be showing it live, yet they’ve done a poor job of selling the fight compared to other boxing fights, such as Oscar De La Hoya vs. Floyd Mayweather Jr., a bout which had little suspense leading up to the fight due to the match-up of an old, washed up Dela Hoya and a prime Mayweather. Still, the bout broke records and was advertised everywhere, European or American boxing sites. Part of the problem, unfortunately, is that most American sports fans have had little exposure to Calzahge, whom has held the super middleweight championship belt of the past ten years, defending the title 20 times over the course of that period.