By Dan Ambrose: WBC Diamond middleweight champion Sergio Martinez (49-2-2, 28 KO’s) will be getting less money than WBC middleweight champion Julio Cesar Chavez Jr. (46-0-1, 29 KO’s) on Saturday night despite the fact that Martinez is the more accomplished fighter and the better overall fighter in the minds of many boxing fans. It doesn’t matter, though. Chavez Jr. is getting paid a guaranteed $3 million plus a 60/40 split in the pay per view money for the fight.

Martinez, 37, will be getting only $1.4 million, less than half of what the 26-year-old Chavez Jr. will be making, and with the 40% split on the upside PPV money.

However, Martinez doesn’t care because he’s going to give Chavez Jr. more punishment on Saturday to even things out.

Martinez said this as quoted by Yahoo Sports News “Chavez will get more money. But he’s going to get more of a beating, too.”

Martinez is going to be upsetting a lot of boxing fans and perhaps big business in Las Vegas if he beats Chavez Jr. on Saturday because Chavez Jr. brings in huge numbers on HBO in the ratings game, and he’s able to pack stadiums in Texas. Indeed, even in Las Vegas, Chavez Jr’s appeal seems to be working, as their fight at the Thomas & Mack Center is already sold out with over 18,000 tickets sold for the fight. Chavez Jr. will remain popular no matter how badly Martinez beats him up this Saturday. Martinez isn’t going to be able to win over a ton of fans even if he knocks Chavez Jr. out cold, because Chavez Jr. has many of these fans loving him for some reason.

Bob Arum, Chavez Jr’s promoter, thinks that Martinez needs to open up his personal side more so that boxing fans can find out more about who he is. The problem is Martinez is a private person and he’s not comfortable with talking about his life as much as Chavez Jr. is. Chavez Jr. has a big advantage of having a famous dad Julio Cesar Chavez Sr. and a family of fellow boxers to talk about. Martinez doesn’t have that. He’s got a simple story of growing up in poverty in Argentina and finding an escape route through boxing. It’s not as interesting as Chavez Jr’s story unfortunately.