Matchroom signs two-year deal with Sky Sports

By Boxing News - 08/28/2012 - Comments

Image: Matchroom signs two-year deal with Sky SportsBy Scott Gilfoid: Believe it or not, Matchroom Sport has signed a two year deal with Sky Sports to put on 20 shows per season, making it the main promoter for Sky Sports. I think this could backfire for Sky because Matchroom has a lot of guys that may never pan out in the pro game and their main fighter, IBF super middleweight champion Carl Froch, might not last another two years at the top of the division. He’s 35 now and he’s not getting any younger.

Things can change awfully quick once Froch starts facing the likes of Mikkel Kessler again, Lucian Bute, Andre Dirrell and Andre Ward. Before his last fight against Bute, Froch was talking retirement if he loses. I wonder if he’ll be saying the same thing for his fights against Yusaf Mack, Kessler, Bute and Ward?

Matchroom has a fight card coming up headlined by Carl Frampton vs. Steve Molitor on September 22nd in Belfast, Northern Ireland. Paul McCloskey is also on the card in a fight against Manuel Perez, and Lee Selby facing Martin Lindsay in a battle for the British and Commonwealth featherweight straps. Selby’s not a bad fighter, but not someone I see as world class. McCloskey has already exposed, so why do I want to see him fight on Sky? Frampton is a good little domestic level fighter, but let’s be serious here what you do think will happen when and if Frampton if ever matched against WBA World super bantamweight champion Guillermo Rigondeax or IBF/WBO super bantamweight champion Nonito Donaire? He’s never going to beat those guys, and I supposed he’s young enough to wait them out until they retire from the sport but by then other younger fighters will have moved in there place to control the division. Sky Sports contract with Matchroom is for two years, and Rigondeaux and Donaire aren’t going anywhere during that time and neither is WBC super bantamweight champion Abner Mares.

Another one of Matchroom Sports fighters is unbeaten welterweight contender Kell Brook, who has a fight against Hector Sadivia on October 20th at the Motorpoint Arena, Sheffield. Brook will probably win this fight but he’s got a loss coming up quick when he faces the winner of the Randall Bailey vs. Devon Alexander fight. Brook will never beat either of those guys or Tim Bradley, Manny Pacquiao or Floyd Mayweather Jr. We just saw Brook get badly exposed by Carson Jones and he looked terrible in that fight.

If I’m a Sky Sports executive I don’t think I could go with them because they have too many fighters that have little chance of panning out in terms of fighting and winning titles. To be sure, if Sky Sports is satisfied with televising domestic level stuff then I see this as a good deal for them, but if they want more than I see this as not a good deal.



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