By Sean McDaniel: The July 23 unification bout between WBA light welterweight champion Amir Khan (25-1, 17 KO’s) and WBC/WBO champion Timothy Bradley (27-0, 11 KO’s) will be shown on Primetime PPV rather than Sky. According to the telegragh.co.uk, Oscar De La Hoya is saying that Golden Boy Promotions is looking to put together a deal with Primetime PPV for the summer Khan-Bradley fight.

De La Hoya said “We are the biggest promoters in the world and will do a deal with Primetime. Khan-Bradley is a fight we are going to make sure takes place.”

The fight is going to be shown on HBO in the United States, but the only question here is which British television network would be showing the fight – Sky or Primetime PPV. Sky passed on putting the Khan vs. Paul McCloskey fight on PPV this past weekend after the undercard of the fight went to pieces with Matthew Macklin pulling out and the Tyson Fury vs. Hasim Rahman fight failing to go through when Rahman decided not to take the fight.

Sky offered to move the Khan-McCloskey fight to Sky 3, which would have allowed the fight to be seen by as many as 700,000 subscribers to Sky. The catch would be that the fight wouldn’t be on PPV and Khan’s payment would be drastically reduced. Khan, not liking the fight being taken off PPV and probably not too happy with seeing his payment lowered, decided to move the fight to Primetime.

It’s unclear whether Sky was interested in showing the Khan vs. Bradley fight or not. Bradley isn’t a big name in the UK and nor is he a popular fighter in the United States. This would be a fight that would be mostly a bout for hardcore boxing fans more than for the casual ones. Sky might have chosen to pass on it anyway. But with De La Hoya talking about making a deal with Primetime, it looks like they’ve already made their decision about who will be showing the fight in the UK.