By Dan Ambrose: HBO Sports president Ross Greenburg is really fascinated by potential mouth-watering fight between light welterweight champions Timothy Bradley and Devon Alexander and would like nothing better than to have this fight put together so that HBO can show this fight to American boxing fans in the early part of 2011.

Greenburg had this to say to the LAtimes.com, “We’re very intrigued by that match-up between the two best 140 pounders in the world. Two young, in their prime, American studs.”

It’s unclear what Greenburg’s thoughts are about WBA light welterweight champion Amir Khan and WBA interim light welterweight champion Marcos Maidana, both of whom you would think should figure in HBO’s future fights as well.

Greenburg wants to show the Bradley-Alexander fight around the time of the Super Bowl, saying “We have a slot the week before the Super Bowl – prime real estate – and this is a fight that would be very intriguing to place there.”

I bet it would be, but Bradley will want to be paid really well for him to take the fight, which is why he’s been reluctant to fight Alexander in the past. He knows that a Bradley-Alexander fight should be worth a lot more money than they’re currently willing to pay it.

This is why Bradley wants to keep winning and wants Alexander to keep winning as well so that when they do fight, it will be for a lot of money instead of the smaller cash. Bradley is right. It’s not good for him to get less than what he feels he should be getting for a fight against one of the best champions in the light welterweight division.

And he’s also right that a future bout between him and Alexander will be worth a lot more in two or three years compared to now, when both he and Alexander are still making a name for themselves.

Of course, what Bradley may be overlooking is how much more popular he’ll become if he is able to beat Alexander decisively and knock him out. It would be quick way for him to get a lot popular in a hurry. However, the impact of a win over Alexander won’t be as big as some people think because Alexander is still not well known among the casual fans and far from a popular fighter.

Instead of using up Bradley and Alexander now, Greenburg needs to push for a light welterweight tournament similar to the Super Six tourney involving super middleweights. That way the light welterweights like Bradley and Alexander would get much better known to the public.

Of course, some fighters like Khan wouldn’t agree to fight in the tourney. However, that won’t matter because he’ll only stunt his own growth by not participating because if all the best fighters in the division take part in the tourney, then Khan would have to settle for fighting lightweights and he won’t get the name he wants by fighting smaller guys.

HBO now has pretty much the best fighters in the light welterweight division signed up to fight on their network, fighters like Khan, Bradley, Alexander, Maidana, and Victor Ortiz. They also have lightweights Juan Diaz and Juan Manuel Marquez.

It’s doubtful there will be an official tournament involving the light welterweights, but if HBO has its way, it will almost the same as a tournament because they’ll push to have these same light welterweights fight each other until one fighter emerges at the top of the hill.