By Diarmuid Sherry: On the 7th June, Miguel Cotto challenges Sergio Martinez for the right to be the Middleweight Champion, and with it the distinction of being the first Puerto Rican fighter to win world titles in 4 different divisions. Whatever happens, and whoever wins, this fight is good for boxing, however there is massive potential for money-spinning future fights depending on the winner of this fight.
Miguel Cotto is the most marketable free agent there is in the sport today. He has no ties to promotional or television companies so therefore can work on what is best for his career without a hindrance. Cotto turned downed a guaranteed $10 million to face Canelo Alvarez in March, to instead face Martinez for less money, but for the chance of achieving a historic feat.