By Gav Duthie: Bob Arum recently stated it is impossible to rank the enormity of fights today against those of yesteryear largely because we live in a different time. He was referring to the world of social media and the accessibility of communications. One fighter who has hugely taken advantage of this brand new world is Shannon ‘The Cannon’ Briggs. Briggs to his credit has fought 7 times in exactly 1 year since his comeback in April 2014 after a four year hiatus from the sport.
These fights wouldn’t be described as anything more than bar room brawls but in spite of this he continues to make headlines. Briggs has used the mediums of twitter and Youtube as well as borderline unhealthy stalking to goad Wladimir Klitschko and more recently Deontay Wilder into fighting him. Every piece of work is signed off with #letsgochamp.