By Dan Ambrose: The pay-per-view price for the April 22nd mega-fight between Gervonta ‘Tank’ Davis and Ryan Garcia will be $84.99 for their clash on Showtime at the T-Mobile Arena in Las Vegas.
You can imagine that many boxing fans will be hopping mad at the price for the Davis-Garcia event and choose to watch it for free on an illegal stream on April 22nd instead of paying the $84.99.
Sticking a higher price tag on Gervonta vs. Ryan event will turn off many fans, who won’t want to pay what they consider an outlandish amount to watch two unproven fighters battle on PPV.
The organizers believe they’re pricing the event at what the market will bear, assuming the fans will be willing to pay.
If you’re playing a numbers game, pricing the Tank-Ryan fight at an affordable amount would entice more fans to order it rather than skipping it, turning to illegal piracy, or simply waiting for it to be uploaded to Youtube that night by posters.
The $84.99 price tag for the Tank-Ryan 136-lb catchweight fight is far less than the $100 it was expected to sell for. If they had priced the fight in the $50 to $60 range, more fans would be willing to order it, but those prices are gone forever.
Likely, the Davis vs. Garcia event organizers didn’t want to scare away potential buyers of the card and permanently burn bridges for future PPV events if the fight was a dud or a complete massacre.
If PBC/Showtime had priced the event at $100 per household, it would have put huge pressure to package it with a good undercard, and it’s questionable whether they’ll do that.
Floyd Mayweather Jr arguably burned bridges with his disappointing events against Conor McGregor and Manny Pacquiao, both sold for $100 on PPV. After those events, fans on social media vowed never to purchase another pay-per-view boxing event, particularly involving Mayweather.
“Ryan Garcia is going to take it a little hard because of all the weight stipulations,” said Rolando ‘Rolly’ Romero to Helen Yee Sports when asked who wins the Gervonta ‘Tank’ Davis fight on April 22nd.
“135 isn’t Ryan Garcia’s weight class anymore. It’s 140. Ryan Garcia has fought twice at 140. He’s not a 135-pounder no more, so we’re going to go with the 135-pounder, Gervonta.
“I think they were expecting a different reaction from me, but no hate towards Gervonta or his team at the end of it,” said Rolly when asked about his thoughts on running into Tank Davis outside of the Mayweather Boxing Gym recently in Las Vegas.
“My biggest blessing has been him, and his biggest blessing so far has been me. I know me and him will see each other in the ring again someday.
“I know that when that happens, it’s going to be another fun lead-up, and I know everybody wants to see. I don’t know anybody that didn’t enjoy the first time.
“The fight, everybody enjoyed it. It has to happen again, but right now, I have something bigger lined up for me right now [title shot against WBA light welterweight champion Alberto Puello on May 13th]. The most important thing in my boxing career right now is beating Alberto Puello.
“There’s no beef. I wanted to fight him and I got that opportunity and I fought him,” said Rolly when asked if there was any beef with Gervonta.