By Barry Holbrook: Fans will see an increase in the PPV price for the undisputed heavyweight clash between champions Tyson Fury and Oleksandr Usyk in the first quarter of 2023.
Fury’s promoter Frank Warren said in an interview yesterday that the “price will go up” for the Fury vs. Usyk clash. The fight could take place on one of the following dates: February 18, 25, or March 4th in the Middle East.
Fury’s recent fight against journeyman Derek Chisora on December 3rd went for £27.95 on BT Sport. It’s unclear at this point how much of a bump up the price will be for the Fury-Usyk fight, but whatever the market will bear. It won’t be surprising if the price is set in the £45.95 region.
As far as U.S. boxing fans, it’s unknown how much the Fury vs. Usyk match will cost on pay-per-view over there. There’s arguably less interest to the American fans in seeing the British fighter Fury fight Usyk, as neither of those guys is from the U.S., and they’re not massive stars.
You can argue that lightweights Ryan Garcia, Gervonta ‘Tank’ Davis, Frank Martin, and Devin Haney are bigger names in the U.S. than Fury or Usyk.
“Oh yeah. With the four belts on the line, without discussing it with anyone, yeah, I’m sure the price will go up,” said Tyson Fury’s promoter Frank Warren to talkSPORT Boxing about the pay-per-view pricing for the undisputed heavyweight clash between champions Fury and Oleksandr Usyk.
“The same as if Tyson would have fought Anthony Joshua, the price would go up. They are the two big money fights.
“The Usyk fight is the better fight because Usyk has beaten him [Joshua] twice,” said Warren when asked about what would be the better fight for Fury in terms of worldwide appeal between Joshua & Usyk.
“He wants to fight in England,” said Warren when asked where Fury wants the Usyk fight to take place.
AJ’s value has diminished. He’s been beat three times in his last four fights,” Warren said about a future fight with Fury. “Tyson was peed off about what happened. He now wants to fight Usyk and Joe Joyce, which is another great fight, by the way.
“I think it started off that AJ wanted it [the Fury fight], and in the end, he didn’t. I think maybe he got talked out of it. I’m not sure. At one stage, I genuinely believed he wanted it.