Gervonta Davis Incorporated
By Mohamed Horomtallah: Tank Davis is hands down one of the most exciting fighters today. He’s very skilled with lethal power in both hands. He’s fun to watch and is a proven draw, selling out venues in the UK and all over the US. He’s got all the ingredients and charisma to become a crossover star. He has the “it” factor.
But in order to accomplish that, he needs to take his game to the next level and sooner rather than later. He is entering his golden years in terms of abilities and physical prime, and facing top opposition is, in my opinion, what’s standing between him and turning into a certified PPV star as well as becoming the other face of boxing.
His team, however, has a different approach and roadmap to his career. They are content with what they have in Davis, and, just like a timid corporation, they are not willing to take risks. Granted, the Davis business is good and brings in decent revenues, but it could be more. Much more. So much more.
Taking risks is important for innovation in any business because the right innovations can lead to bigger profits. The business of boxing is no different.
The hard part, and every promoter’s dream, is having a fighter that moves the needle, and Mayweather Promotions already got the golden ticket in Davis. He is ready to climb the mountain and stand on top of boxing, but his team acts like they don’t believe this.
On the one hand, I perfectly understand Davis’ promoter unwillingness to make risky investments (tough fights) out of fear of sinking the company (losing revenues generated by Davis) but, on the other hand, it’s the only way to grow the said company and make the jump from 200k PPV sold per fight to 500k-1 million buys.
One can look at Floyd Mayweather, Davis’s promoter, his own career, and the way he became the biggest PPV star of all time. He was involved in tough, risky fights throughout his career when he was known as “Pretty Boy,” and that’s what turned him into “Money May.”
Why deny Davis such a trajectory? Is it a lack of trust in his abilities against tough opposition?
I am quite confident that Davis can step up his game quite dramatically if and when doubted or challenged. He is capable of conquering hostile territories.
No disrespect to Rolly Romero, but the vast majority of boxing fans indicated that they do not care about that fight. Davis is a race car driver, but his team seems to be only focusing on having him drive Miss Daisy.
Let me ask you, boxing fans, the following questions: would you not be excited if Davis announced that he’s giving Isaac Cruz an immediate rematch en route to a Vasily Lomachenko fight before the end of the year?
Wouldn’t the momentum generated by such announcements grow exponentially?
I think so. The Isaac Cruz rematch could sell 500k, maybe more due to the higher interest it would generate, and, as far as the Lomachenko fight is concerned, it will be a can’t miss event.
The Isaac Cruz bout is easy to make and, contrary to popular belief, there will be no obstacles in finding common ground with Lomachenko because the Ukrainian will not allow Arum or anyone at Top Rank to stand in the way of a fight of this magnitude. A fight he always wanted.
Davis can set the boxing world ablaze at the press conference announcing these two fights by adjusting the mike, then looking directly at the camera before saying :
“y’all thought that Isaac Cruz gave me a hard fight. Y’all said that I was afraid of Lomachenko’s style and skills. I will stop both of them and prove what I’ve been saying all along. Ain’t no safety on this Glock!”
Hopefully, the Gervonta Davis Inc board of directors will understand that the only strategy that’s guaranteed to fail is not taking risks.
A ship in harbor is safe, but that is not what ships are built for…
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