Pacquiao-Cotto II: How do you sell this mismatch to the boxing public?

By Boxing News - 01/20/2012 - Comments

Image: Pacquiao-Cotto II: How do you sell this mismatch to the boxing public?By Chris Williams: I’m still hoping Bob Arum doesn’t select Miguel Cotto as Manny Pacquiao’s next opponent for June 9th. I’d prefer to see Pacquiao anyone in the division other than seeing him stomp Cotto again. I like to see new people get their chance and not have Arum pushing a fight just because it fits his bottom line of making money. How do you sell a Cotto-Pacquiao II fight? What will be the theme of it? “Maybe this time Cotto can win, even though last time he was manhandled and knocked out in 12 rounds.”

How do you sell this? I guess you have to push it to the Filipino and Puerto Ricans because these are the guys that are so devoted to the two of them that they’d be happy with this pick. I’m not. I don’t want to pay $55 in this economy to see another mismatch between Pacquiao and Cotto.

We already know how it’s end. How about putting someone new in that we don’t know? What makes Cotto so appealing to Arum is that Cotto is: 1.) One of Arum’s Top Rank fighters; 2.) He brings in Puerto Rican fans to purchase the fight on PPV.

I don’t know how many people are going to want to see this fight the second time around. It’s a bad product in my view. It’s like serving up some month old meatloaf that you’ve had stored at the very back of your refrigerator.

You’ve got some nice guests that are coming over and you want to impress them and keep them coming back, but you don’t want to spend the money on getting some food for them. So you pull out the meatloaf knowing that it’s inexpensive and hoping no one will notice.

This is how I see this fight. Cotto hasn’t done jack since he was slaughtered by Pacquiao in 2009, as Arum has matched him up against two of his Top Rank stable fighters Yuri Foreman and Antonio Margarito, and then with 38-year-old Ricardo Mayorga.



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