By Jason Kim: If Bob Arum was hoping that his mid-July deadline that he gave Floyd Mayweather Jr. would put the fear of god in him and make him want accept the deal to fight Manny Pacquiao then Arum needs to re-think his strategy. It’s been an utter failure, as Mayweather has completely ignored Arum’s ultimatum and has continued to say nothing about what his intentions are for his next fight.

This has got to be more than a little frustrating for Arum, trainer Freddie Roach and Pacquiao, all of whom badly want the Mayweather-Pacquiao fight to take place. It’s not easy, though, because Mayweather obviously needs more coaxing if they’re going to get him in the ring.

Right now, Arum isn’t speaking the same language as Mayweather and needs to say something that he can better understand if he wants to get him in the ring against Pacquiao on November 13th.

Arum could start with offering Mayweather a better cut of the revenue. That alone might do the trick. Pacquiao is rumored to be asking for a 50-50 deal with Mayweather, despite the fact that Mayweather is doing better in his pay-per-view fights compared to Pacquiao.

It may be a little wiser for Pacquiao to step back, look at the big picture and then come back with a more reasonable percentage split. I don’t blame Mayweather for wanting more.

If I was competing against a fighter that wasn’t doing as well as me on PPV and who had struggled to beat guys that I totally dominated, then I wouldn’t feel good about them getting the same amount of money as me. Forget that. Mayweather dominated Juan Manuel Marquez last year, winning all 12 rounds of their fight in September 2009.

In contrast, Pacquiao went life and death with Marquez twice, earning what some people feel was a gift 12 round draw in 2004, and then a gift 12 round split decision in 2008.

Tellingly, Pacquiao chose not to fight a third time with Marquez to clear up matters and instead went after David Diaz. It’s hard to understand that move, because many people saw Diaz as a paper champion, and you have to wonder what Pacquiao and Arum saw in Diaz, other than an easy mark and a soft target to pick up a title against.

Whether Mayweather fights Pacquiao or not this year, Arum is very hopeful that Mayweather will fight Pacquiao next year, and is leaving open the first part of 2011 for a fight between Mayweather and Pacquiao. If the fight doesn’t take place, Arum will go ahead and continue matching Pacquiao against fighters in his own Top Rank stable.

There’s two fighters that Arum is looking to match Pacquiao up against in his next two fights – Antonio Margarito and Miguel Cotto. Whoever doesn’t get the all next, will be the one that Pacquiao fights next year at some point. If there is not Mayweather fight in early 2011, then Pacquiao will be fighting Margarito or Cotto at that time.

There’s no real mystery about who Pacquiao will be fighting; The only question is where the fights will take place. Arum has been all over the place with his ideas about the venues for the two fights. Sometimes he’s talking about the United States, while other times he’s mentioning fight locations in Mexico or the Middle East.

Arum probably realizes he won’t get a lot of fans that will be watching those fights at ringside if he puts them in either of those locations, but he might not have much of a choice for Margarito. He doesn’t have a boxing license to fight in the U.S. and it’s unclear when he ever will. If he does get his boxing license back in the United States, it probably won’t be anytime soon.