By Tanner Jay:
The Context:
The November 21, 2015 PPV fight between Miguel Cotto and Canelo Alvarez is a reminder that the boxing industry can dependably sustain itself on the script of its chaotic pageantry. Again we are inundated with the clichés used to illustrate the battle as a heated exchange between two cultures heavily involved in the prizefight tradition. Both men have identities synonymous with their respective culture, and yet surely this fight will sell outside the Puerto Rican and Mexican consumer corridor, but the only bold assurance I will wager on is that it will not be the bloodlust war of attrition that has been promised.