By Brian Webber: Eddie Hearn was put in the hot seat on Thursday when asked to respond to past comments from Joe Markowski of DAZN that were pulled up this week in which he supposedly had said that Canelo Alvarez vs. Gennadiy Golovkin would NEVER be shown on pay-per-view in the UK.
Hearn couldn’t say much other than “things change” for his excuse on why Canelo-Golovkin 3 is being shown on PPV in the UK. Both British & American boxing fans are none too pleased about having to pay to watch the Canelo vs. Golovkin III clash on PPV when many of them thought it would be shown on DAZN as part of their monthly subscription.
It’s a fight that doesn’t have much meaning now for people because Golovkin (42-1-1, 37 KOs) is 40-year-old now and clearly past his best, looking to some like he’s held on long enough for a final cash-out against Canelo.
The Mexican superstar Canelo (57-2-2, 39 KOs) is coming off one of the worst defeats of his career against Dmitry Bivol last May.
After the fight, Canelo had claimed that he wanted a rematch, but instead, he’s decided to swerve Bivol and opt for the faded Golovkin. The move by Canelo makes him look weak in the eyes of fans.
“Some of these interviews get pulled up from years ago. Things change, opinions change, business changes,” said Eddie Hearn to iFL TV about why the Canelo Alvarez vs. Gennadiy Golovkin trilogy will be shown on PPV in the UK.
“Through the launch of their [DAZN] pay-per-view, they’ve always said that it’s for the mega-fights. Canelo-GGG is a mega-fight, of course. It’s sixty-nine dollars in America or whatever it is. It’s pretty much the standard pay-per-view price, and it’s much cheaper over here [in the UK].
“The last fight was pay-per-view on Box Office. I believe this fight [Canelo vs. Golovkin 3] is bigger. It’s just a decision by DAZN to put a big, big fight on pay-per-view.
“Things change, businesses change, and you learn more about subscription and learn more about pay-per-view, platforms are introduced. I think at that time, they wouldn’t have done the fight on pay-per-view.
“That’s why he said it. At this time, they’ve [DAZN] chosen to. What I say now might not be the same in two years,” said Hearn.
