Anthony Joshua – Training with the Masses
Lucozade Sport kicks off partnership with Our Parks to launch free fitness classes in more than 30 London boroughs
Unified World Heavyweight Boxing Champion Joshua leads a public workout session as part of his support for the Lucozade Sport #MadeToMove campaign that aims to get 1 million people moving more by 2020
Hundreds joined Joshua in a morning HIIT (High Intensity Interval Training) workout session at Victory Park, East Village, London
#MadeToMove ambassador and Unified World Heavyweight Boxing Champion, Anthony Joshua, kicked off the partnership between the UK’s leading sports drink brand[i], Lucozade Sport, and award winning community fitness initiative, Our Parks, to get more than 400 people moving more this morning, Thursday 18 January, in Victory Park, East London.
Before he heads into his own training camp, Joshua returned to the scene of his Olympic gold medal success, in the Queen Elizabeth Olympic Park, to get others motivated with a 30-minute HIIT workout alongside the Our Parks founder, Born Barikor.
The partnership will see Lucozade Sport support Our Parks to launch free fitness classes in more than 30 new locations, alongside daily workouts available online to those that sign-up.
Anthony Joshua commented on the morning’s session: “It has been amazing to workout alongside fans and people who have supported me over the years as part of the Lucozade Sport Made to Move campaign. Giving back and using my boxing journey to motivate people to move is what it is all about.”
James Young, Head of Partnerships, Lucozade Sport: “To have hundreds of people down here and working out with AJ this morning has been incredible – what a way to kick-start the partnership between Lucozade Sport and Our Parks, driving towards our goal to get a million people moving more by 2020.”
Born Barikor, founder of Our Parks: “The turn-out was epic and we were thrilled that our new partner, Lucozade Sport, brought Anthony Joshua down to kick-start an exciting new chapter for us. Our mission is to get 100,000 parkers exercising weekly by 2019 as we feel that everyone should have access to high quality exercise regardless of where they live or their circumstances.”
Michael Sutherland, regular Our Parks participant: “What a fantastic day, a great workout, burnt loads of calories and managed to meet the Heavyweight Champion of the World. I’ve been coming to Our Parks events for a while, it’s a great free way to get into shape. I would recommend to anyone.”
For more information on forthcoming #MadeToMove Our Parks sessions, stay tuned to www.lucozadesport.com/madetomove