Alvarez draws 36 million viewers in Mexico for Rhodes bout
By Dan Ambrose: WBC junior middleweight champion Saul Alvarez is quickly proving to be Mexico’s biggest boxing star after reportedly drawing 36 million television viewers for his recent 12th round knockout win over British challenger Ryan Rhodes last Saturday night.
These are huge numbers for a little known opponent like Rhodes. The kinds of numbers that Alvarez is bringing are almost of unheard of for a boxer, even in Mexico. If Alvarez can keep winning he’s going to become a massive star along the lines of a Manny Pacquiao, at least in Mexico.
For Alvarez’s popularity to spread outside of his native Mexico it’s going to take more of a concerted effort on Alvarez’s part to start facing better opposition than the likes of Rhodes. Alvarez is only 20, but he needs to get some notable opponents on his resume for him to become a worldwide star.
Julio Cesar Chavez Jr., the son of legendary boxing great Julio Cesar Chavez Sr., also brings in high ratings in Mexico. However, despite being the son of a boxing legend, Chavez Jr. doesn’t bring in the same kinds of numbers that Alvarez does even though Chavez Jr. has been around longer.