Floyd Mayweather Jr. Is Not a Boxer

By Boxing News - 12/11/2014 - Comments

floyd563By Brian H. That’s right. I don’t believe Floyd Mayweather Jr. is a Boxer. I also do not believe he is a cherry-picker, a dodger, a punk, or a guy that’s afraid of any man in the sport. I do believe he is a businessman though.. and more than that, he’s a good father and an icon.

At a certain point, athletes & celebrities have the ability to transcend what they originally set out to do. Depending on how polarizing of figure you are, it all comes down to “Do people want to see you do what you do?”. But the funny thing is, people tune in to watch Mayweather no matter what he’s doing. He could be Talking crap on All-Access / 24-7, Dancing with the Stars, smacking giants on WWE wrestling, or exchanging threats that sound like they came from the best scripted Hollywood movie with T.I. in a Fat Burger.

It doesn’t matter. At this point, everything this man does ends up on ESPN, TMZ, MediaTakeout, or the next big rap song. In the end, Mayweather knows how to make

money. His ability to stay relevent, stir-up controversy ( positively or negatively ), & garner the attention of millions in a capitalistic and “low-attention span” society is rare. So whether you watch Mayweather to see him win or lose, you’re still watching him. At this point, the dude isn’t a personality or a boxer or even a celebrity. He’s a freakin’ lottery ticket. So many unworthy fighters have called him out to fight, I’m thinking that I should call him out to fight too and I’ve only been in one fight in my life.. but bump it.. I need money!

Overall, I think Mayweather had all the right pieces to the puzzle. Obviously, he has mastered his motto of “Hardwork and Dedication”, so I don’t want to take anything away from him. But from a marketing perspective, he created his own brand. Even down to the way he talks in third person like General Zod from Superman II (1980). This is the persona of a man so convinced in his skill, so confident in his abilities, that his only drive in life is to continue to prove his greatness to himself, and to his family / circle.

In his mind, he has nothing else to prove other than he’s the ultimate boss and the inevitable good-guy perceived as a villain – and he’s milking it for all it’s worth. I believe it’s hard for a regular person to relate to this mindset. But imagine if you’ve beaten every other trained opponent that has been placed before you and you’ve rarely been pushed to your own limits. Wouldn’t you sleep butt naked in a bed full of money, bang immoral models with daddy issues, and talk in third person? Don’t lie. Even the Humble Pacquiao slipped up a few times.

In closing, you must admit that Floyd Mayweather Jr. is not a boxer. He’s an iconic, controversial figure of modern times who uses a boxing ring to broadcast his beliefs to the world of how great he is. He’s the Tupac of Sports, the Pablo Picasso of Unpredictability, and the Julius Caesar of Tact and Vanity.. and the only time he loses publicly, is when he’s being stabbed in the back by the people closest to him. I don’t believe there will be another fully rounded athlete in the sport for a while. Therefore, when Floyd steps down from the throne, and decreasingly appears in the crowd over the years – getting older with each appearance.. clap for him. The very least you can do is clap for him.



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