By Chris Williams: Floyd Mayweather Jr (46-0, 26 KO’s) has wisely decided to include a 5-city tour to promote his September 13th fight against the always tough Marcos Maidana (35-4, 31 KO’s) at the MGM Grand in Las Vegas, Nevada.
The absence of a long tour to promote Mayweather’s previous fight against Maidana last May, and his fight against Robert “The Ghost’ Guerrero, obviously hurt the pay-per-view sales for those fights.
Don’t get me wrong; those two fights still did remarkably well in terms of pay-per-view sales, I’m sure, but they could have done much better had they had a tour of 5-10 cities. The Mayweather v. Saul “Canelo” Alvarez fight toured 10 cities and brought in 2.2 million buys on PPV. The huge number of press tours obviously had a lot to do with the success of the fight.
The 5 city Mayweather-Maidana II press tours are all open to the boxing public, so this isn’t an exclusive thing meant just for the media, thankfully. The more fans they bring in for these evens the better it’ll be for Mayweather and Maidana to pump up the pay-per-view sales for this magnificent fight.
With the added dates for the press tour for the Mayweather-Maidana II rematch, it’s quite possible that we could see the pay-per-view sales to skyrocket through the roof for this fight. All it needs it the proper marketing and this is going to be a huge success.
There’s still no word about which fights will be packaged with the card, but with a main event as interesting as this one, it doesn’t really matter. The Mayweather vs. Maidana fight alone is worth $75, easily.
Here are the press tour dates and locations:
Date: July 14, on Monday at noon ET.
Location: Times Square at the Pedestrian Walk on Broadway between 42nd & 43th Streets. New York, NY 10036
Date: July 14, on Monday at 6:00 p.m. ET.
Location: DAR Constitution Hall, 1776 D Street NW. Washington, D.C. 20006
Date: July 15, Tuesday at 11 a.m. CT.
Location: Auditorium Theatre, 50 E Congress Pkwy, Chicago, IL 60605
Date: July 15, Tuesday at 6:00 p.m. CT.
Location: Six Flags Fiesta Texas – Lone Star Lil’s Amphitheater, 17000 IH-10 West, San Antonio, TX 78257
Date: July 17 at 12:00 p.m. PT
Location: Pershing Square, 532 S Olive Street, Los Angeles, Calif. 90013
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