Showtime hires former HBO president Ross Greenburg for Mayweather-Guerrero fight
By Allan Fox: Showtime Sports has reportedly hired former HBO president Ross Greenburg to work on two projects Showtime has to help promote the upcoming May 4th fight between Floyd Mayweather Jr. and Robert “The Ghost” Guerrero at the MGM Grand in Las Vegas, Nevada.
Greenburg has been given the title of executive producer and will work on the documentary titled “Mayweather”, which is a one-hour show that will be televised on CBS on April 27th at 8 p.m. ET/PT, according to Yahoo Sports. In addition to that, Greenburg’s other project for the Mayweather-Guerrero fight will be to work on “All Access,” which is Showtime’s version of Mayweather-Guerrero 24/7.
Greenburg was the brain behind the idea of the 24/7 series while serving as the president of HBO sports, and the idea worked out better than anyone at HBO could dream of in helping to attract interest in their pay-per-view fights.
It also helped make Mayweather a star for the network, as he quickly showed that he had a ton of charisma and this enabled him to make millions in his PPV fights against the likes of Oscar De La Hoya, Ricky Hatton and Miguel Cotto.
The All Access episodes will start next month on April 10 on Showtime and will be televised every Wednesday up until the fight. In contract, HBO’s 24/7 episodes were typically televised on Saturday nights and would conclude with a final episode on the Friday the night before the fight.
Showtime will also be televising a documentary on April 3rd called “30 days in May.” That documentary will cover Mayweather’s jail time last year in Nevada.
Showtime plans on saturating the boxing public with information on both Mayweather and Guerrero all the way up to the May 4th fight in order to make it as successful as possible on PPV. They will be televising old fights of Mayweather and Guerrero.
The Mayweather-Guerrero weigh-in on May 3rd will also be televised.