By Chris Williams: Besides Miguel Cotto as a potential next opponent for Manny Pacquiao to fight on November 10th, Bob Arum of Top Rank seems to be excited about the money potential of a fourth fight between Pacquiao and soon to be 39-year-old Juan Manuel Marquez. Arum believes that Marquez-Pacquiao 4 will be a huge fight due to Marquez’s large Hispanic fan base.

Arum said to ESPN “Marquez also has a big fan base with the Hispanics fans. Marquez did 400,000 buys more than Bradley…People I visit with, they all talk about the rematch with Bradley, not a fourth fight with Marquez, but they aren’t Hispanics. The Hispanic fans are the ones who want the fourth fight with Marquez.”

I can just see Arum counting the pay per view dollars in his head that a fourth fight between Pacquiao and Marquez would bring it. It wouldn’t be just a nice payday for Pacquiao, it would be a good payday for Arum as well. Pacquiao’s fight against Tim Bradley last June hauled in a little over 900,000 PPV buys, which isn’t bad money. That’s good cash and it was at least good for boxing fans to see Pacquiao fighting a younger guy that he hadn’t fought previously. Even if it hauled in less cash, it’s nice to see Pacquiao fight someone new instead of seeing endless rematches with Marquez and seeing him lose controversial decisions every time.

But you can see that Arum wants Pacquiao to get that good cash that he would get in a fight with Marquez. Arum also is interested in a Pacquiao vs. Miguel Cotto bout, because it will in some good cash as well. However, that fight isn’t as easy for Pacquiao because he’ll take more punishment and would have to agree to meet Cotto at a catchweight of a 150. It might not be doable and I could see Pacquiao losing to Cotto now. Cotto is fighting at a better level now compared to Pacquiao, who seems to be aging badly.