By John F. McKenna (McJack): Despite all indications that WBC heavyweight champion Vitali Klitschko (44-2, 40 KO’s) will retire after his bout with undefeated Manuel Charr (21-0, 11 KO’s) in September, former World Boxing Association (WBA) heavyweight champion David Haye (25-2, 23 KO’s) is still hopeful of landing a fight with “Dr. Ironfist”.

Haye is adamant that he will go ahead with his July 14 match against Dereck Chisora (15-3, 9 KO’s) despite the protestations and threats by the British Boxing Board of Control (BBBC) and the World Boxing Council (WBC). Both bodies have threatened to impose heavy penalties against anyone who engages in the fight including promoter Frank Warren. Warren insists however that the match will go on.

The fight between Haye and Chisora came about after the infamous brawl erupted between the two at the post fight press conference after Chisora put in his losing effort against Vitali Klitschko last February 18. Chisora’s boxing license was taken from him by the BBBC for his conduct prior to and during the brawl. Videos taken during the brawl went viral within hours, and despite the supposed outrage 28,000 tickets have reportedly been sold for the fight.

As an indicator of how serious Haye is about taking on “Del-Boy”, as Chisora is known, it is his intention to fly in boxer Shane Cameron from New Zealand for three weeks of hard training in preparation for the fight. It is a win, win situation for Haye and Cameron. Cameron at 6’ 2 and 218 pounds is preparing for a match against former Haye victim Monte Barrett on July 5. Haye said that he would assist Cameron in whatever way he could in defeating Barrett while he in turn prepares for Chisora.

The “Hayemaker”, as Haye’s fans call him, is something of a marketing genius. He basically talked his way into a losing effort last July against WBA/IBF/WBO/IBO and Ring Magazine heavyweight champion Wladimir Klitschko (57-3, 50 KO’s). In the Klitschko fight, Haye fell immediately into survival mode and lost a one sided unanimous decision. “The Hayemaker” embarrassed himself during a post fight interview blaming his loss on an injured pinky toe.

Following his brawl with Chisora, Haye again used his flair for self promotion to market an i phone electronic game which featured him decapitating Chisora in a take off of their brawl. The game turned out to be a huge hit, quickly climbing to number 1 on the charts.

Although Vitali’s manager Bernd Boente insists that Haye never really wanted to fight “Dr. Ironfist” in the first place, “The Hayemaker” still believes that such a fight will take place. Both Haye and his trainer/manager Adam Booth blame any stalemate in negotiating a Haye – Klitschko fight on the Klistchko camp.