How will Arum promote Bradley – Pacquiao fight?
February 22nd, 2012
By John F. McKenna (McJack): It is clear that Top Rank CEO Bob Arum has his work cut out for him in promoting the championship match between undefeated WBO light welterweight champion Timothy Bradley (28-0-1 NC, 12 KO’s) and Filipino icon WBO welterweight champion Manny Pacquiao (54-3-2, 38 KO’s).
Bradley, although a good fighter, is not known to have huge drawing power. It addition, Bradley is a light welterweight and will be moving up to the welterweight ranks for the match with Pacquiao. Even though “Desert Storm” is already physically close to the size of Manny, the perception of many boxing fans is that he is a smaller fighter than Pacquao.
The Top Rank CEO is good at what he does and will have to pull a rabbit or two out of the hat to promote Bradley as a viable opponent for “Pacman”. Bradley is not always perceived by boxing fans as being an entertaining fighter. His fight against Devon Alexander a year ago was heavily promoted by HBO and wound up being a major disappointment.
So how does “Uncle” Bob go about promoting Bradley? In May 2010 both Pacquiao and trainer Freddie Roach had to be persuaded by Arum to accept the badly faded 39 year old Shane Mosley as an opponent. Arum pulled out all the stops and by fight night he had convinced boxing fans that Mosley really had a shot at defeating Pacquiao. The fight wound up doing 1.3 million Pay Per View (PPV) buys.
Arum will no doubt emphasize that at 28 years old, Bradley is undefeated and in his prime. Arum will also elaborate on how one sided Timothy’s victory over Lamont Peterson was, the same Peterson who relieved Amir Khan of his WBA/IBF title belts in December.
In essence what Arum will be doing is building up the chances of Bradley against his #1 cash cow, Manny Pacquiao. Only time will tell if Arum is as successful as he was in promoting Mosley in May 2010.
Tags: 60 Responses to “How will Arum promote Bradley – Pacquiao fight?”
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@ Big Nose and probably big lips
NO idiot, there was no catch weight involved in negotiations. And Fraud is asking for way more than just RBT. You schooled no one only in your wet dreams.
No point talking boxing when you are BLIND BLINKERED and just plain DUMB
Ooo somebody got NoyNoy tossed…
Anon is right. White Rice and Bobo Bagface are making fools of themselves.
Bobo and White Rice are the real cowards standing up for the baby momma beater!
We’ll probably get some NoyNoy tossing in between rounds.
Much better than dwarf tossing.
pacquiao is a coward!
I schooled Anonymous again. Now I’ll move back to the Examiners. To schooled more pacfans. and by the way I don’t have nothing against the pinoys or Filipine people.
Anynomose Pacquiao demanded a catchweight and glove size. Floyd only demanded 1 thing and that was the RBT. Is that too much to ask ? …..huh? azzwhipe.
@ BIG NOSE.(D’real Big Nose)….
I have no idea what your insult means, you are obviously one of very few in-bred retarded jealous Pinoys.
I will simplify it for you RBT did not catch Toney or Chavez
RBT is not a required test
Pac was on numerous occasions said he will take the RBT
Pac has never failed a test set by the governing bodies, the exact same tests Chavez and Toney were caught by. Duhhhhhh
@Anonymous are you really that stupid ? lol..
If you read my first comment I said ‘Chavez didn’t got the antidoping test ‘ (same as Toney). Then I said Pacquiao is refusing to take the RBT he must be hiding something.By the way I bet everyone toyed with your azz in the WCG.hahahaha!
@ BIG NOSE.(D’real Big Nose)….
Look Its as plain as the NOSE on your face, the Commision is to BLAME for that error in that fight. Anything prior to that for Chavez means little if the organisation forget, its not the fighters ( both fighters were not tested after the fight) faults. I shall say it again ” the test you are talking about is not RBT ” in reference to the Chavez fight, like you said Chavez and Toney have been caught using an illegal substance but were not caught with an RBT test lol.
Who is the B!@tch now.
@Ano-nymouse baby, you probably are the b!tch from WCG.lol! Its so obvious when you put the pieces together. 1st of all Chavezjr was cought using ilegal substance back on 2010 when he join Pacteam.Then James Toney who was a Roach fighter was cought guilty by using ilegal substance. Now Pacquiao is refusing to take the RBT a offered by Mr.Mayweatherjr..
@ pac u… Ppv comparison won’t be even close… Arum. Won’t give official numbers so he will just make up somde number.floyd has the better ppv Match. But manny bradley will be a.great match…
IT DOESN’T NEED PROMOTION!
ANYTHING THAT HAS “PACQUIAO” NAME ON IT TURNS INTO GOLD!
HE’S JUST A PERFECT EXAMPLE OF ADRENALINE RUSH!
@ Pac You
Shut UP!!! You are the reason why Floydidiot fans call Pacquiao fans retards. Stop it.
Cotto is a bigger draw than Bradley
Pacquiao is pretty close to doing Mayweather numbers
Stop exageratting please.
partly, the mayweather cotto fight will have impact on the promotion of Pac Bradley fight.
whatever the result of may vs cotto fight will leave the boxing fans lookin forward to the results of pac vs tim fight.
may and cotto is in a way promotin pac vs tim…..
Hes going to say this will be manny last fight thats how they are gonna sell it but we know its not going to be his last fight arum is gonna milk manny for all hes worth
manny cheaters
corona cheaters!!!
arroyo cheaters!!
fakequiao steroid user!!!
The scared and coward floyd jr vs Cotto fight will be the worst ever in boxing history with a low PPV income and too boring.But Pacman vs Bradley fight will be the highest PPV in boxing history and the people surely satisfied with their performance bcoz they fight toe-to-toe and brave enough to face those power punches.What a shame on coward Floyd Jr.Bwahahahahahaha!
LADYS AND BOYS……HAVE YOUR EVER SEE HOW LUIS CASTILLO DID TO FLOYDIOTS FACE IN THIER FIRST FIGHT.FLOYD IS BLOODY NOSE BLOODY MOUTH.LOOK AT THE REPLY OF THAT FIGHT YOU CAN SEE HOW CASTILLO WAS ROB .AT THAT TIME.FLOYDIOTS HAS ONE LOST.THATS FACT.IF FLOYD WILL FIGHT PACQUIAO DESAME THING WILL HAPPEN TO FLOYD……FIRST FIGHT TO CASTILLO.FOLYDIOTS LOSE THAT FIGHT.LOSE TO CASTILLO/LOSE TO CASTILLO……………FLOYD HAVE LOSE TO CASTILLO IN THERE FIRST FIGHT,,,,BWAHAHAHAHAHAHAHAHHAHAHAHHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAH,,,,,,,
PACQUIAO VS. BRADLEY—-GREAT FIGHT!!!!
MAYWEATHER VS. COTTO—FIXED AND FRAUD!!!
@ Lin @##*** whatever
Please point out what is nonesense
@Sean,
How many years has Pacquiao been wanted to fight Mayweather? Over TWO YEARS, but Mayweather keeps building multiple excuses to kill the fight. Pacquiao was telling us the truth, not lies like Mayweather.
I stopped reading when the writer said ” Manny wanted to fight Mayweather first” we all know that is an lie!
@Anonymous:You are talking a bunch of no!nsense
For sure Pacman vs Bradley, will be a huge fight.It will top the PPV in Boxing History.Everybody is so excited to watch this fight.Both of them fights toe-to-toe and they are brave exciting boxers unlike the scared and coward Floyd Jr….who is so arrogant,selfish,coward,boring and even scared to fight Pacman.What a shame to a criminal.Bwahahahahahaha!
MANNY TAE FAKEQUIAO!!!
THE FIGHT BETWEEN THE TWO PUPPETS ARE FIXED!!
@ BIG NOSE.(D’real Big Nose)….
You still here spouting off your stupid thoughts lol.
How is it Chavez’s fault the testing was not done?? Niether fighter had the testing and it was the commisions fault. Oh and it was NOT RBT either.
As for Bradley asking Pacquiao to take the test, why would he? the only person asking for the test ( and SO much more ) is Fraud Maynever. Tell me why JMM did not undergo RBT the only ones of all of Frauds fights to of taken RBT are Mosley ( who at the end of his career will say yes to anything for a Payday ) and Ortiz ( who is green and again his biggest pay day probably ever ).
RBT is not an issue anymore and hasn’t been for 2 years. The problem now is Maynever wants this that and the other ( which is not true, he just does not want the fight ) and the bigger cut of the PIE, which considering his offer would be around $120 million. Seriously you Floydidiot fans are a joke amongst men.
Then tell floidie not to be scared of Pacquiao and fight.
I got 1 word to promote it.!!BORING!! pac is a joke n once again hes proving it by fighting this lame who has fought no one knwn but devon alexander and hes a lame so go figure. floyd should just put dis guy out of his misery and end d hype .
Wait till floidie promotes his fight with cotto and you all be hearing Pacquiao’s name from floidie mouth all the time. lmao.
20lbs of included with the expensive ppv! rice from cambodia or laos!
esp
Bobo Baggins the Filipino Hobbit and Frodo Roach
BIG NOSE.(D’real Big Nose)….
white rice
such a pathetic life ….
at the end of the day, all you HATERS will go back to your non exciting life (always thinking What if?). Enjoy your lives ….
Just keep on being envious of other people … hope your kids don’t live your life .. PLEASE .. give them something forward to live for … than looking at your very existence …
Pity your kids …
They refused to release the Hatton-Pac numbers for a reason.
Bahahahah.
Whats Matter Pacfans ,why are ya’ll so quiet now ? Did a mice ate your tongues ,or did it ate something else thinking it was a peanut ?Lol!
@Manny Kos Floyd Because the Filipinos that live in the Phillipines don’t have a tv network were to watch boxing.
Manny KOS Floyd
John,
As popular as Manny Pacquiao, it won’t require extensive promotion. Whenever and whoever Pacquiao fights, people watch.
Even Pacquiao fights Ricky Hatton again, people still will watch.
Posted February 22, 2012
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Yeah right only the Filipinos that live in CA.,and Vegas buy pacquiaos fix matches.
Keep brainwashing all the pinoys abroad who don’t have a clue about the sport!
@DizkKid … you love dreaming about your BROKE BACK MOUNTAIN monument with FLOYD.
Hope you enjoy it up you BIG BUTTHOLE!!
@Pac The only fighter that wasn’t for-sale was Marquez. But we all saw what he did to Manny.
Manny KOS Floyd
@Anonymous,
What fight is fixed? Oh, you mean Mayweather vs. Cotto fight. Yeah, Mayweather-Cotto is going to be a replica of Ortiz and Mosley fights…100% fixed and fraud.
Posted February 22, 2012
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What fight is fix ? …I’ll tell you ‘Clottey vs pacquita’,Moseley vs Pacquita…. Thank you come again.
John,
As popular as Manny Pacquiao, it won’t require extensive promotion. Whenever and whoever Pacquiao fights, people watch.
Even Pacquiao fights Ricky Hatton again, people still will watch.
Pacquiao have one million PPV buyer of his own whoever he fight, if Bradly can draw 400K more is a bonus.
I will order this fight for sure.
@Anonymous,
What fight is fixed? Oh, you mean Mayweather vs. Cotto fight. Yeah, Mayweather-Cotto is going to be a replica of Ortiz and Mosley fights…100% fixed and fraud.
I wonder if Bradley will demand the RBT . Since ChavezJr didn’t want to take the antidoping test . Theres a huge possibility that Ariza is giving them an ilegal substance or something like that.
Don’t you guys get it pacquiao is on his way out, arum needs a new cash cow. Arum is using pacquiao as a stepping stone for Bradley. Arum has this setup so Bradley wins and has his next cash cow for the next 7-10 years. Pacquiao has at most 3 fights left in him including the Bradley fight, he’s retiring in 2013 most likely, who will arum have? He needs Bradley to win if he wants to keep making big money for the next several years… Even with a loss to Bradley there is still a big payday for pac vs mayweather, arum knows it, he squeezing what’s left of pacquiao…
@Retard,
Nice creative story, but what a lie. If that fella was Manny Pacquiao, both you and your dog were going to the hospital at the same time. Oh, no dogs are allowed in the Human Emergency Room. Ahahah…
Anonymous – I’m a Mayweather fan, but a sports fan first. And you’re absolutely right. I’ll order the fight and watch it in it’s entirety. No argument from me bro – I love boxing.
Who cares, the fight is fixed anyway. I’ll watch it free on HBO replay.
and my tiny little nipples went to france.
For real boxing fans, this fight won’t need to be advertised. We all know that this will be a good fight! Bradley is for sure in his prime, and Pacquiao only has probably two more fights before he retires. this will be a great fight to watch!!
@ Retard,
your very first comment was AWESOME. hahahah
Weak fight !! He’s shoulda took the cotto fight at 154 lbs . FM out smarts pac/bob again . Have fun selling that fight grandpa arum !! Don’t worry all the flippers will buy it !! While Not even have a clue who his opponent is or any kinda of facts or info. That’s why he’s arums Little boyfriend . JMM beat u up !!
No lie, one time, some years ago, when walking my dog, through wind and rain, near Christmas, some little yellow fella must have approached me. He had the nastiest look, aggressive, and he started saying all sorts of hurtful things, like, what ya lookin at, you a bit dim or something. I put his lights out with a smashing left-right combination, cos he hurt my dog’s feelings, my dog didn’t find him funny. Only turns out is was this Manny fella you guys have been going on and on about.
My, oh my.
hahahah….
just the name pacquiao…
no need to advertise more.im sure a few floyd fans will probably watch it in their room secretly.
Whatevs
To answer your question, he’ll probably use TV and billboards, these are the most effective ways to advertise such an event. Perhaps he will even organise press conferences and tours to build an interest in the up and coming contest.
Now, I’ll read your article.