By John F. McKenna (McJack): Top Rank CEO Bob Arum says that undefeated World Boxing Organization (WBO) light welterweight champion Timothy Bradley (28-0, 12 KO’s) is now the frontrunner to face Filipino superstar WBO welterweight champion Manny Pacquiao (54-3-2, 38 KO’s) in June. If Bradley does land the fight with Pacquiao it would be by far the most lucrative payday of his career.

Arum has apparently ruled out undefeated WBC welterweight champion Floyd Mayweather Jr. (42-0, 26 KO’s) at this time, but is hopeful to land a fight between the Filipino icon and “Money” Mayweather in November in what promises to be the hugest Mega fight in boxing history. Arum said that any chance of Pacquiao fighting Floyd in late May or early June evaporated when Mayweather rejected a 50/50 split of the revenue. Apparently Mayweather believes that he deserves a larger share of the revenue, but Arum has made it clear that the fight will never happen unless Manny gets an equal piece of the pie.

Arum had thought that if the Pacquiao – Mayweather fight fell apart that there was a pretty good chance that Manny’s next opponent would be WBA light middleweight champion Miguel Cotto (37-2, 30 KO’s). But Cotto rejected Manny’s demand that he come into the ring at a 147 pound catch weight.

The CEO top exec said that while he is hopeful of putting the Pacquiao – Mayweather fight together in November, thus far there has been ho movement in the Mayweather camp and he has been stifled in his attempts to reach someone who has the authority to make decisions for Floyd.

It is clear that Arum will have to pull out all the stops to promote a Pacquiao – Bradley fight. “Desert Storm” as he is known to his fans is notorious for his inability to put fans in the seats at his fights, even in his hometown. His match in 2011 with Devon Bradley was a very dull fight and while Bradley won the fight, it did nothing to enhance Bradley’s career.

Bob Arum is now in the unenviable position as a promoter of having to use a process of elimination to determine who Manny Pacquiao’s next opponent will be. Obviously Cotto would be much easier to sell than Bradley, but Miguel has given no indication that he will agree to a 147 pound catch weight.