By Chris Williams: Brad Jacobs, the event producer for Top Rank promotions, says he’s looking to go above Manny Pacquiao’s last pay per view numbers for his fight against 39-year-old Shane Mosley last time out. Pacquiao faces soon to be 38-year-old Juan Manuel Marquez in their fight on November 12th in Las Vegas, Nevada.

The Mosley-Pacquiao fight, which was a hopeless mismatch and totally boring, brought in 1.3 million buys. Now Pacquiao is facing another old guy in Marquez in a rematch that probably should have taken place three years ago instead of at this late stage in Marquez’s career. Some boxing fans think that Pacquiao’s management waited Marquez out until he got old, slow and had lost enough of his skills for Pacquiao to actually beat him this time.

Pacquiao has a very, very questionable 12 round split decision win over Marquez in 2008, and 12 round draw with him in 2004. I, and a lot of other boxing fans, saw Marquez winning both of those fights without any problems. It was clear that Marquez was the better fighter apart from a few flash knockdowns. It’s too bad they had to wait this long to fight Marquez.

Jacobs said this to philstar.com”Pacquiao’s best PPV outing was the 1.3 million plus buys for the Shane Mosley bout last May, eclipsing his 1.25 million with Oscar De La Hoya in 2008. We’re looking to bypass but I can’t put any numbers to that. Out goal is to exceed the expectations – get 1.4 million and go past it.”

Yeah, and I want to be the president of the United States. It’s nice to want but I think we may start seeing diminishing returns for this fight. They set up that mismatch last time around with old Mosley, and didn’t discount the fight even though Mosley had been looking totally shot in his last two fights before that. The bout was a real stinker, and even some of Pacquiao fans weren’t happy with having payed their hard-earned money to watch the one-sided fight.

It’s never good to serve up a bad product and charge full price, and in my view the Pacquiao-Mosley fight was a really bad product. And I don’t that Pacquiao facing another fighter in Marquez is going to lure as many fans to purchasing it no matter how much advertisement you do for this. It’s a fight that should have been made long, long ago.