Jose Miguel Cotto is crowned this week’s boxer con carácter

Boxing fans text-to-vote results announced from “Sólo Boxeo Tecate” event on November 5

NEW YORK (November 10., 2010) – Boxing fans viewing last Friday night’s TeleFutura broadcast of “Sólo Boxeo Tecate” sat in the judge’s seat and cast their text votes naming Jose Miguel Cotto as the fighter with the most character. Cotto defeated Christopher Henry via a fourth round technical knockout on his home turf of Puerto Rico and 74 percent of fight fans determined Cotto fought with valiant courage.

Launched by Tecate, cerveza con carácter, the “Cinturón Tecate”award gives viewers the chance to recognize the strength, courage, and determination of up-and-coming fighters featured on “Sólo Boxeo Tecate.” The boxer who receives the most text votes will be announced during the following week’s program. As part of the promotion, adult fans who participate will receive free ring tones and screen savers for their cell phones.

Thousands of votes have been received in support of the up-and-coming boxers featured on “Sólo Boxeo Tecate,” below is a leaderboard summary of the boxer’s with the most character.

Boxer

Percentage of Votes

Date of Fight

Ranking

Luis Ramos Jr.

92%

Sept. 17

1

Mercito Gesta

78%

Oct. 22

2

Danny Garcia

75%

Oct. 8

3

Jose Miguel Cotto

74%

Nov. 5

4

Jorge Barrios

65%

Oct. 1

5

Ramon Montaño

54%

Oct. 15

6

The next voting opportunity will be on November 12, when “Sólo Boxeo Tecate” hits the State Farm Arena in Hidalgo, Texas, with a battle between hometown favorite Omar Figueroa and Arturo Quintero in the main event. Fans at home will have the opportunity to vote and determine who the boxer with the most character is! Tune in on Friday, November 12 at 11:30 p.m. ET/PT (10:30 p.m. CT) on TeleFutura.

For more information on “Cinturón Tecate” results or to speak with a brand executive about the program, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Solo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo”, which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again when the million buy mark in pay-per-view homes was reached with the return of Floyd Mayweather against Juan Manuel Marquez. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 60 fighters under contract, from future hall of famers Bernard Hopkins, Sugar Shane Mosley and Juan Manuel Marquez to current world champions and superstars Amir Khan, David Haye, Marcos Maidana and Chris John. Also included on the company’s roster are top contenders Saul Alvarez, Robert Guerrero, Victor Ortiz, Daniel Ponce De Leon, Librado Andrade, Juan Diaz, Rocky Juarez and Abner Mares as well as highly regarded prospects Danny Garcia, Frankie Gomez, Seth Mitchell, Erislandy Lara, Carlos Velasquez and Deontay Wilder.

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